relationship pt 1.

Posted: 2010-05-10 12:40:55

I admit it, we've been a little bit slow on the blog updating over the past few weeks (months?) here at Suiiter. It is certainly not for lack of motivation, or lack of inspiration, rather a pretty severe lack of time. Things have been ramping up in every possible way for us over the last few months, and we are absolutely ecstatic to be working on some very exciting campaigns with some top notch people both locally, and across the country. Calgary Marketing and Advertising is changing on a week by week basis, and it is exciting for us to be near the forefront.

That, and just a general lack of an extra day during the work week has presented us with a bit of a time crunch when it comes to our own site and blog! Fortunately, thanks to all these different projects, we have collected almost an unlimited supply of inspiration and wisdom that we are pretty excited to share. Today is part one of a two part (maybe 4 part) series on relationships.

Just how important is relationship? More after the jump...

Relationship is #1. Easy to say right? I'm sure everyone already agrees with this statement with regards to business in general - but what does this actually mean for those of us in the business world, specifically the creative industry? Whether we realize it or not, we form and maintain relationships almost every moment of every day. Every phone call, email, meeting, facebook or twitter update, tip given to a waitress, middle finger flashed in the rear view mirror... these are all facets of our day to day relationship building (or destruction). How are we presenting ourselves? Who are we presenting ourselves too?

There are really 3 key internal and external relationships that are critical to our success in business: clients, vendors, and internal team members. My next post will deal with vendors and team members, however today i will be focusing mostly on clients... clearly, you can't really call it a business unless there is a client, someone actually purchasing the service or product.

There is a key phrase I have been repeating almost relentlessly over the last few months: 'do good work, do it consistently, and eventually the right person will notice'. This simple statement really is the foundation for the success of any business. The problem is that without relationship, no one will ever notice your excellent work. There are thousands of individuals and agencies out there who are more than capable of creating absolutely top notch work on a variety of mediums, but many are unable to find anyone that is interested in their work to give them a call. So how do we find these people? On the scale of our local community, Calgary, marketing and advertising can be both diverse and competitive. How can we find a way to fit into the nationwide picture?

The answer, which i'm sure you've already guessed, is relationship... with who? Well, everyone! Although the scale of this concept differs with the scale of your company, the foundation is still the same. Everyone you meet or talk to is your client. The practical side of this is that you yourself are your company. You're best representation of the quality of your work, and the quality of your service is quite simply how you interact with everyone you meet on a day to day basis.

The slippery slope of success is a difficult place to navigate, especially early on. The truth is that you never know where your next referral will come from, and who. This is critical: treat everyone you meet with the same extreme level of professionalism and quality. As a growing company, many of our biggest contracts and clients have developed out of the smallest and most insignificant projects. These projects and clients that some may write off as irrelevant may be the one opportunity that you did not expect that turns into that big break. In the heat of a competitive market such as the city of Calgary marketing, advertising and relationships on even the most insignificant level must literally radiate quality and excellence.

Maybe instead of just 'doing' good work consistently, we need to live our good work right on our sleeve. Live professionalism, do it consistently, and eventually the right person will notice.

Part two: Vendor relationships. Stay tuned!

Categories: news, industry, relationships, business, calgary, marketing, advertising,

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